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Our company is an Australian-based engineering development company with a mission to produce unique solutions for professional (and serious amateur) cooks. The company was founded by a mechanical engineer in Brisbane in July 1996 upon his vision to offer chefs new solutions to old problems, by developing innovative products of unbeatable performance and value, for worldwide distribution.
This value has been achieved with a precise and unbeatable combination of quality, price, and innovative design. Most of our engineering developments are world-first: we hold a number of patents, with many more pending, for important advances in this industry
Manufacture stronger and more hygienic professional knives. With this method, the blade, bolster, and the bottom half of the handle are forged from one piece of alloy – instead of forging a tang through the centre and adding handle pieces, we forge the tang into the shape of the handle. Growth has increased rapidly, fuelled by growing respect among for our brand among experts in many countries. Our products are market leaders in Australia, and rapidly growing in stature in the USA, Canada, Uk, New Zealand, Europe, and expanding locations around the world.
Our company was designed to be a global company. The following combination of competitive advantages is rarely found in companies in this industry. Revolutionary design in an industry traditionally dominated by traditional European brands, mechanical engineers researching and developing new solutions from first principles, not from tradition or fashion. Manufacturing to a very high quality level, under close control, in low cost countries lean and effective export marketing capability high levels of support for overseas distributors success in changing attitudes in a conservative market. |
